Forest.fi was redesigned – see the new website!

The re-designed website of forest.fi puts the focus on clarity and topical reporting. A new ingredient is a section dedicated to innovations, in collaboration with the Uusi Puu – New Wood project.

Today sees the relaunch of the website of forest.fi, the international online publication of the forest sector, with a completely new look. The website has been brought up to date with a new layout and additional content. The main objective of this was to highlight the publication’s character as a news media.

The idea of forest.fi is to provide topical information on forests and the forest sector. Thanks to the re-launch, we are able to give our readers a well-organized coverage of the most important and interesting issues in the sector.

’The idea of forest.fi is to provide topical information on forests and the forest sector. Thanks to the re-launch, we are able to give our readers a well-organized coverage of the most important and interesting issues in the sector,’ says Anna Kauppi, Communications Manager at the Finnish Forest Association and in charge of the website.

The website stories are published in Finnish and English. As before, the article topics provide a comprehensive coverage of the forest sector. Innovation activity is given more prominence, with the inclusion of news on wood-based solutions provided by the Uusi Puu – New Wood project.

The merger of forest.fi and Uusi Puu – New Wood is expected to bring in more volume.

’Week after week, stories on the pioneering innovations in the Finnish forest sector prove the most popular content of forest.fi. I’m delighted that New Wood is now on board, offering more information on this aspect,’ Kauppi says.

Tero Karjalainen, Editor-in-Chief of forest.fi, also talks about the advantages of the merger, pointing out that in the web environment, attention generates more attention.

’The more varied our online content is, the more likely it is that even occasional visitors end up reading some of it. Our regular readers will also be pleased with the increased content,’ Karjalainen says.

In the course of 2024, forest.fi has made new records in the number of visitors. In the first part of the year, the Finnish-language readership of forest.fi increased by 82 percent compared to the same period last year. The readership of English-language content rose by 64 percent.

’This popularity shows that there is an increasing need for reliable, research-based information. Forest.fi will soon celebrate its twentieth anniversary. In the web environment, this long a span is valuable evidence of the importance of the forest sector in Europe and Finland,’ says Kauppi.

Do you find our redesigned website a success? Leave your comments below.